Hundreds of New Boats for Sale, Indoor Paddle Pool, Fishing Demos, & Twiggy the Waterskiing Squirrel Make a Splash at the Atlantic City Convention Center


WHAT: The Discover Boating® Atlantic City Boat Show®, in partnership with Progressive Insurance®, returns to the Atlantic City Convention Center February 28-March 3, 2024. This Atlantic City tradition invites nautical novices, seasoned sailors, and water lovers alike to plunge into summer fun and experience the best of the boat life with an indoor paddle sports pool, Art of Casting Pond, kids paddle boating mini lake, and the most comprehensive selection of new boats and marine gear to shop in New Jersey. Plus…Twiggy the Waterskiing Squirrel returns to the boat show, with new tricks for all to see in her own waterskiing pool. 


  • NEW! Twiggy the Waterskiing Squirrel – The world’s most famous watersports-loving squirrel returns to the Atlantic City Boat Show! Twiggy will amaze and entertain as she waterskies behind a radio-controlled boat in her very own pool (Wed-Fri: 4pm, 6pm; Sat: Noon, 2pm, 4pm, 6pm; Sun: Noon, 2pm, 4pm).
  • More boats, more brands, big sales! See & shop big sales on the most comprehensive selection of boat brands and types in the region from center consoles and family cruisers to pontoons and wake sports boats – with boat show specials on the newest boating accessories, marine electronics and on-the-water must-haves. 
  • The Paddlesports Experience invites attendees to get on the water and try a variety of paddle sports, plus daily kayak and paddleboard demos from the experts. Courtesy of Fin-atics Marine Supply of Ocean City, NJ.
  • Art of Casting Pond: Learn the art of casting from the experts at Goose Hummock, a leading New England Saltwater Fishing Outfitter, atop a 30' fishing tank.
  • Tour the Queen of the Show and her Court of Beauties: Boat Show tradition dictates that the largest yacht at the show each year is named the Queen (and her Court deserves attention too!). It will come as no surprise that the Queen and her Court are all center console sportfishers given the superpowered, super luxe innnovations in this class.
    • Viking Yachts 46 Billfish(the Queen!) – a fishing machine equipped for inshore and offshore missions as well as a versatile cruising boat with fully appointed, first-class accomodations.
    • Solace 41 CS– a center console fishing boat with room for the whole family and all the must-have premium features…including magnetic cushions, over-the-top lighting, and more!
    • Pursuit S428 – powered by quad Yamaha 450 XTO engines, this powerful center console sportfisher is built to get you to the fish and do it all.
    • Blackfin 400– with dual row helm seating and a forward facing lounge, this luxury center console provides a tremendous amount of space and creates a massive presence on the water.
  • Expert anglers will share tips and tricks to help attendees improve their catch at the Discover Fishing Seminar Series, presented by The Fisherman MagazineThese complimentary sessions cover a variety of topics – from proper rigging for big game fishing and offshore angling to how to land a trophy striper. 
  • Kids can build their own toy boat, and hop aboard all the boats to play captain for a day.
  • Discover Boating Beach Club – Kick back and relax with your crew as you enjoy cocktails, mocktails and live music by Pete’s One Mann Band, all surrounded by hundreds of the coolest new boats and marine innovations on the market today. 
  • ‘Saluting Our Heroes’ Wednesday, February 28: To express gratitude for their service, all First Responders, Military, and Veterans get in FREE on Wednesday, February 28. Simply show valid identification along with photo ID at Will Call for a complimentary ticket.
  • America’s Boating Club’s® Boating Simulator: Take the helm and get “hands-on” practice in boating skills such as docking, pivot turns, stopping and more using a real Mercury throttle and steering wheel. 
  • Free “Boating 101” education for new boaters and experts alike at Fred’s Shed How-to Center, presented by Progressive®, featuring tips, advice and practical skills during daily seminars and demos that cover everything from getting started and operating your boat to service, maintenance and more.
  • Conservation Village: Discover how recreational boating is working to help sustain our planet and waters for future generations. Hosted by Clean Earth Project, an eco-friendly lifestyle brand for outdoor enthusiasts that works to raise awareness, reduce waste, and create a cleaner lifestyle. All product sales help support their beach and community cleanup initiatives and protect the environment.
  • Captain’s Table Gala on Thursday, February 29 benefitting “Let Us Eat, Please” and the Community FoodBank of New Jersey
  • Take a step back in time at the Classic & Race Boat Display with boats dating back 66 years. Boats include a restored 1951 wooden Chris Craft Holiday.
  • Watch award winning professional sand sculptor John Gowdy create his next masterpiece as he transforms a pile of sand into an amazing work of art. 


WHEN: Wednesday, February 28-Sunday, March 3, 2024
Weds-Fri: 12:00pm-8:00pm; Sat: 10:00am-8:00pm; Sun: 10:00am-6:00pm
WHERE: 1 Convention Boulevard, Atlantic City, NJ 08401
TICKETS: Purchase tickets online at ($18 for adults; children 12 and under get in FREE)
WEB/SOCIAL: Visit for full details, plus stay tuned to Instagram?and?Facebook for up-to-the-minute information, giveaways and more #ACBoatShow  @DiscoverBoating
  • An estimated 100 million Americans go boating each year.
  • Ninety-five percent of boats sold in the U.S. are American made.
  • The personal watercraft category, often a gateway to boating given the category’s entry-level pricing, saw an estimated 13% growth (approximately 80,000 units) in 2023 and was a key driver of overall new powerboat sales.


New Jersey Boating Salestotaled $726.5 million in 2022 including new powerboats, outboard engines, boat trailers and aftermarketaccessories. NJ ranked 14 in total marine expenditures in 2022. Boating has a $6.6 billion economic impact in NJ, supporting 20,177 jobs and 1,193 businesses.
MEDIA CONTACTS: Email the Show PR team at or or call Amanda Brokaw (917-238-0204) for press materials, photos, interviews, special access & live remotes