Your customers will be here. Will you?
The Discover Boating® Atlantic City Boat Show® draws boaters, fishermen and water sports enthusiasts from throughout the Mid-Atlantic. It’s the region’s largest boat show—a 40+ year tradition that delivers what other forms of marketing cannot: face-to-face connections with motivated buyers.
Attendee Demographics
Based on 2025 Consumer and Exhibitor Post-Show Surveys
Age
Income
Where Brands Meet Buyers
On average, 35,200+ serious boating enthusiasts from New Jersey, New York, the greater Philadelphia area, Delaware and Maryland walk through the doors every year.
87%
own or plan to buy a boat
51%
came to buy
67%
made a purchase at or after the show
Why Brands Keep Coming Back
74%
of exhibitors rate the show experience
above average or excellent
56%
rated attendees highly in engagement
and product interest
Modern Consumers Crave Experiences—Be Part of One
Our show offers a dynamic, interactive marketplace where you can:
- Tailor your pitch with one-on-one interactions
- Align your brand with an entertaining, educational, and inspirational event
- Generate leads and build your prospect database
- Reach people at exactly the right moment—when they’re looking to buy