Why Exhibit

The Discover Boating® Atlantic City Boat Show® —Your customers will be here. Will you?

 Wondering how to best market your company and products to today's consumers? Wondering where your next sale is coming from? We can help!

Exhibiting at the Discover Boating® Atlantic City Boat Show®  is a cost-effective way to promote your products and services. The show's mix of products, education, attractions, and entertainment draws a highly targeted audience of boaters, fishermen, hunters, and outdoors enthusiasts. It's an experiential marketplace that connects with people in a way no other form of marketing can and lets you reach prospects at the best time to make a sale—when they are looking! 

  • Almost 40,000 people walk through the door every year
  • 51% said their primary reason to attend was "to buy"
  • 88% of attendees made a purchase.​​​​​​


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NMMA boat and sport shows attract a highly qualified audience of engaged, motivated boating and outdoor enthusiasts. 



2019 attendance


are repeat visitors


came "to buy"


made a purchase at the show


AC age


AC Income